We designed our Digital Dadas program for young women with different disabilities, as a strategy to empower them from a holistic approach on the use of new technologies.
Digital Marketing was selected as a pilot area based on their own need and interest. However for us Digital Marketing is the starting point of our journey together.
The learning process is fully online and we use several platforms to ensure all Dadas have access to the content and information. The Skills eLeaning platform is where they have access to digital marketing content. There are also weekly sessions on zoom facilitated by young women with disabilities that have already completed the course. We also have a Whatsapp group where all Dadas can share questions, information, learning resources, among others
As a result of our processes over 60 young women with disabilities have completed their digital skills program successfully. For more information about them, please check out #DigitalDada on our social media
To enhance their hands-on experience, we created an internal internship process where the young women rotate through This Ability Trust’s projects, media and finance departments to gain practical tips on how these departments operate, and work within the respective departments to strengthen their projects.
During the duration of the program, the young women go through an internal mentorship process on empowerment, leadership and life skills. This space provides the opportunity to have in depth conversations on employability, self esteem, sexuality among others.
Through the Digital Dada program, the Skills platform provides employment and life skills for women with different disabilities.
To empower communities of women with disabilities on their rights through the use of new technologies.